From Analyst Insights to User Validation: A 360° View of the AIOps Market through SPARK Plus™ Introduction QKS Group defines AIOps (Artificial Intelligence for IT Operations) as a platform that leverages big data, machine learning, advanced analytics, and AI to deliver actionable insights, enabling organizations to monitor, automate, and enhance IT operations for optimized service availability, uptime, and performance. The platform analyzes MELT (Metrics, Events, Logs, and Traces) and performance data from diverse systems, applications, and tools to provide holistic visibility into IT interdependencies. Today's fast-paced digital landscape has witnessed AIOps transform from an exclusive innovation to an integrating factor for big entities with cloud-native, hybrid, and distributed environments. As the attention of the market has already been drawn to it, there is a rapid and widespread adoption of AIOps by organizations that aim to be predictive, not reactive, in problem resolution. With the increase in the level of infrastructure complexity, CIOs as well as IT heads are turning more and more to AIOps for business continuity, downtime minimization, and achieving operational intelligence at scale. Vendors such as Splunk (Cisco), Dynatrace, ServiceNow, Datadog, and IBM are at the forefront of redefining this transformation. Each vendor is one of a kind as they blend observability, AI automation, and scalability to the enterprise. From Splunk’s deep observability integrations and IBM’s cognitive intelligence to Dynatrace’s Grail data lakehouse and ServiceNow’s predictive ITSM workflows, the AIOps landscape continues to expand, bridging performance analytics with business outcomes. Compare products used in Artificial Intelligence for IT Operations (AIOps): https://qksgroup.com/sparkplus?market-id=439&market-name=artificial-intelligence-for-it-operations-%28aiops%29 Problem Statement Choosing the right AIOps platform has never been more difficult than it is today. With so many players in the space advertising "AI-powered operations" and "self-healing automation," decision-makers must take on the hard job of separating marketing hype from real value. Analyst evaluations present structured ways to think through market position, but organizations frequently want to explore what spoke to top thinkers and users, end-users what was actually experienced in deployment, and then those practices lead back to measurable ROI. This creates what we call the trust and evaluation gap, though more importantly, where market intelligence structured analysis seems to fall short in competing against a real, lived experience. For example, a vendor may excel in technology innovation, but it has not been tested in an enterprise environment or one that scales well. Or, users boast about a system's usability, but the system is not yet as analytically robust. Traditions analyst reports do not come close to conveying this level of nuance. As IT decision-makers trend toward evidence-based purchasing and require a medium to cross-reference analyst insights with actual user feedback, SPARK Plus™ provides a way to connect structured analysis with validation from users to create a 360° view of AIOps solutions. Introducing SPARK Plus™ SPARK Plus™, developed by QKS Group, is the world’s first Analyst + User Review Platform, designed to integrate expert research alongside verified customer feedback within a single, transparent decision-support framework. It helps enterprises move beyond static vendor comparisons and toward insight-driven validation backed by both data and lived experience. Each SPARK Plus™ report builds on the foundation of the SPARK Matrix™, also developed by the QKS Group, a globally recognized vendor benchmarking framework. As the SPARK Matrix™ evaluates vendors based on Technology Excellence and Customer Impact, SPARK Plus™ applies a vital new dimension, the voice of the customer. This combination enables enterprises to see both sides of the equation: analyst-backed evaluations of product strategy, vision, and innovation, alongside real-world feedback on usability, scalability, deployment, and support. In our AIOps SPARK Plus™ study, we profiled leading vendors, including Splunk (Cisco), Dynatrace, ServiceNow, Datadog, and IBM, leveraging insights from verified enterprise users across industries and geographies. Here are the findings: • Splunk (Cisco) retains a leading position in unified observability and AI-driven event correlation. Users commend its strong analytic functionality and level of integrations, but caution about cost complexity at scale. Splunk (Cisco): https://qksgroup.com/sparkplus?market-id=439&product-id=5553&market-name=artificial-intelligence-for-it-operations-%28aiops%29&product-name=splunk-observability-cloud%2C-and-appdynamics • Dynatrace is viewed positively for its autonomous operations, Davis AI engine, and Grail data model that unifies MELT data for contextual analysis. Enterprises note fast time-to-value and intuitive visualization as key differentiators. Dynatrace: https://qksgroup.com/sparkplus?market-id=439&product-id=2403&market-name=artificial-intelligence-for-it-operations-%28aiops%29&product-name=grail%2C-smartscape%2C-davis • ServiceNow leads in IT workflow automation and AIOps - ITSM convergence. Customers value the predictive intelligence and ease of integration with existing IT service environments. ServiceNow: https://qksgroup.com/sparkplus?market-id=439&product-id=7632&market-name=artificial-intelligence-for-it-operations-%28aiops%29&product-name=it-operations-management-%28itom%29%2C-predictive-aiops • Datadog has very strong user sentiment for its ease of deployment, cloud-native scalability, and rich visualization. Its seamless cross-domain observability earns high marks for DevOps alignment. Datadog: https://qksgroup.com/sparkplus?market-id=439&product-id=2399&market-name=artificial-intelligence-for-it-operations-%28aiops%29&product-name=bits-ai%2C-datadog-watchdog%2C-and-event-management • IBM’s Cloud Pak for AIOps, Instana Observability, and IBM Concert provide cognitive automation and deep ML capabilities, specifically for large, hybrid enterprises seeking explainable AI and data governance. IBM: https://qksgroup.com/sparkplus?market-id=439&product-id=2409&market-name=artificial-intelligence-for-it-operations-%28aiops%29&product-name=cloud-pak-for-aiops-platform Overall, these insights demonstrate the importance of combining analyst rigor with user authenticity. SPARK Plus™ takes vendor assessments from a theoretical basis to a more balanced, evidence-driven perspective that reflects true enterprise experience. SPARK Matrix™ Coverage within SPARK Plus™ The SPARK Matrix™ remains the analytical core of QKS Group’s market evaluation framework, benchmarking vendors along two dimensions: Technology Excellence and Customer Impact. The SPARK Plus™ expansion integrates verified user sentiment data into this matrix, enhancing both the credibility and contextual relevance of vendor positioning. For the AIOps market, SPARK Plus™ offers in-depth coverage across major industries and regions, reflecting the diverse operational needs and deployment contexts of global enterprises: SPARK Matrix™: Artificial Intelligence for IT Operations (AIOps): https://qksgroup.com/market-research/spark-matrix-artificial-intelligence-for-it-operations-aiops-q2-2025-8740 Industries covered: • Banking, Financial Services & Insurance (BFSI): Emphasis on predictive incident prevention and regulatory compliance. • Retail & eCommerce: Focus on performance visibility and digital experience monitoring. • Healthcare: Demand for secure, compliant automation and proactive issue resolution. • Manufacturing: Need for operational continuity and OT/IT integration. • IT & Telecom: Drive toward scalable, self-healing infrastructures for mission-critical uptime. Regions covered: • North America (U.S., Canada): Leading adoption in large enterprises and hybrid IT environments. • Europe (U.K., Germany, France, Nordics): Growing focus on data compliance and AI transparency. • Asia-Pacific (APAC): Rapid adoption driven by digital transformation and cloud acceleration. • Middle East & Africa (MEA): Increasing demand for service automation in emerging digital economies. • Latin America: Early-stage adoption with strong interest in cost-efficient AIOps models. This global and cross-industry coverage ensures that SPARK Plus™ delivers insights not only for global CIOs but also for regional IT leaders seeking localized intelligence. Whether it’s a global enterprise standardizing AIOps deployments or a regional operator optimizing observability, SPARK Plus™ brings actionable clarity to every decision. Market Share: AIOps Solutions: https://qksgroup.com/market-research/market-share-aiops-solutions-2024-worldwide-2366 Conclusion As the AIOps market matures, the need for transparent, validated insights increases. Organizations no longer wish to depend fully on analyst frameworks and vendor claims, but rather interests balanced intelligence that reflects both analyst expertise and user experience. With SPARK Plus™, QKS Group undoes this credibility gap. By combining structured research with verified user reviews, SPARK Plus™ enables organizations to make smarter, faster, and more confident technology decisions. In an era defined by operational complexity, overflow of data, and AI-led decision-making, SPARK Plus™ is not simply a research product but a conduit between insight and reality, allowing enterprises to move from information to conviction and evaluation to execution.

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How SPARK Plus™ is Transforming the Way Enterprises Evaluate Asset Performance Management Vendors Asset Performance Management or APM isn’t just maintenance software, it’s more like a strategy for maximising the value and uptime potential of physical assets throughout their lifecycle. According to QKS Group, APM is a comprehensive solution that enables you to assess, monitor, optimize and sustain critical assets leveraging advanced tech such as IoT sensors, digital twins and AI analytics. In practical terms, APM systems make it possible for companies to predict failures in advance, optimize maintenance and extend the life of their assets, while minimizing downtime. Click here for more information : https://qksgroup.com/sparkplus?market-id=93&market-name=asset-performance-management APM’s time has come in asset-heavy sectors and is gaining further currency. Industries as diverse though interconnected as oil & gas, energy/utilities, manufacturing, renewables and mining and yes public infrastructure - are all doubling down on APM to enhance operational resilience. Beating against the tide of aging infrastructure and sustainability imperatives, companies in these sectors are now seeking out solutions that offer to improve asset reliability, minimize unplanned shutdowns and lower lifecycle expenses. In brief, APM has become “a strategic lever for operational excellence,” powered by the real-time monitoring of asset health and analytics that are changing how industries manage risk and generate ROI. From an oil refinery preventing catastrophic equipment breakdown, to a wind farm ensuring that its turbines remain online, effective APM is mission critical in the industrial world of 2025. Problem: The Trust & Evaluation Gap in Choosing APM Vendors Recognizing APM’s significance, selecting the best APM software vendor has become a high-stakes decision, it’s also an increasingly difficult one. Market is crowded with promises of AI-powered maintenance and digital transformation. Enterprises have difficulty separating hype from fact, especially when the trust gap between glossy analyst write-ups and gritty user experience in the field is wide open. It’s not as if traditional models of tech advice haven’t made this any easier. For years, the sector was based on static ratings which, carved in stone and reports at fixed price which were applicable to all (and often worlds away from their day-to-day businesses). These reports were high level, vendor-wide assessments with little concern or recognition for regional requirements, industry subtleties or customer happiness. The result? Companies could wind up selecting APM platforms that don’t actually suit their context. As QKS’s analysts observe, “the core problem is misalignment”, there are a lot of blanket coverage decisions being made that don’t take into account “on-the-ground perspectives”. We read about failed digital efforts every day: rollouts that fail to gain traction, users who never log in and solutions which underwhelm. A lot of this has to do with assessments that fail to take into account frontline experience. At the same time, companies with real innovation can get buried if they do not have marketing muscle or global name recognition. This gap results in frustration on each side: buyers can’t rely entirely on the glossy analyst view, and vendors feel the traditional rankings don’t do justice to their whole approach. So in essence, we started to feel this need to provide better context around analyst comments and theories within the APM space. Introducing SPARK Plus™ Enter SPARK Plus™, QKS Group’s answer to the above challenge. Launched in 2025, SPARK Plus is the world’s first Analyst + User Review platform - a next-generation advisory solution designed to reinvent how technology vendors are evaluated. Rather than simply tweaking the old model, QKS built SPARK Plus from the ground up as a 360° vendor intelligence hub that brings together multiple perspectives. It fuses rigorous analyst research with verified end-user reviews in one place, closing the loop between “what the analysts say” and “what actual users experience.” In other words, each SPARK Plus assessment combines expert evaluations of product strategy and innovation with real-world feedback on usability, scalability, deployment, and support. This dual input creates a balanced, evidence-based view of each APM offering, moving beyond static vendor comparisons toward insight-driven validation backed by both data and lived experience. How does SPARK Plus work? The platform scores over 5,000 technology vendors utilizing a proprietary framework and methodology in combination with best practices learned from analyst interactions, to provide actionable insights for decision-makers. The end product is a heuristic and case-based perception of the market. Instead of generalized rankings, users are able to filter and read analysis tailored to their particular industry, region and use case. Uniquely, SPARK Plus results in more than just a score or placement in a quadrant - it is rich, multi-angle intelligence that allows for side-by-side vendor comparisons, parameter-level ratings and narrative-based insights built on relevant use cases intended to provide organizations with evidence when making critical decisions with confidence. Essentially, SPARK Plus serves the gap with an offering that pairs analysts’ broader view with authentic peer review so enterprise buyers and tech vendors can meet on a fair rung of the ladder. In our APM SPARK Plus™ study, we analyzed leading vendors, including ABB, AspenTech, GE Vernova, and AVEVA, drawing insights from verified enterprise users across industries and geographies. Here’s what emerged: • ABB (Genix™ APM) - AI/ML fuel predictive, prescriptive and risk-based maintenance digital twins and Genix Copilot enhance decision support. Fast time-to-value is also cited by users, who single out prebuilt use cases and a scalable architecture.AspenTech excels in prescriptive maintenance with agent-based ML (e.g., ~35-day early warnings) and tight coupling of process optimization (ProMV/Fidelis) with asset health. AIoT Hub unifies historian/IoT/control data for end-to-end visibility. • AspenTech is a leader in prescriptive and adaptation to changing conditions with machine learning (e.g., agent-based), while tight coupling of optimization (ProMV/Fidelis) with asset health. AIoT Hub consolidates historian/IoT/control data to provide end-to-end visibility. • GE Vernova provides next level industrial models (Meridium heritage) and physics-based digital twins for energy and heavy industry. Grid CONNECTED: Leverages strong Proficy™/GridOS integration and modern UI to drive adoption; Focus on reliability, sustainability and scale. • AVEVA introduced “APM 4.0” powered by PI System context that bridges condition monitoring to RCM and asset strategy. Renowned for its flexible deployment, deep IT/OT integration and verticalized apps (Utilities, Mining, Manufacturing) resulting in tangible ROI. Collectively, these observations support the principle of integrating analyst rigor with user authenticity. SPARK Plus™ changes the evalua- tion of vendors from a "best guess" exercise to an evidence-based perspective that reflects actual enterprise experience. SPARK Matrix™ Coverage within SPARK Plus™ Every SPARK Plus™ report extends beyond QKS Group’s established SPARK Matrix™ vendor benchmarking to incorporate more detailed analysis. The SPARK Matrix provides a snapshot of the market positioning of competing technology providers in 2 main categories, Business Impact and Market Impact. In addition to the standard version, this expanded version includes MicroQuadrants showing companies from Emerging Markets and SMB segment. That means that decision makers can see the competitive landscape of Asset Performance Management (APM) purveyors not just worldwide, but also filtered down to those who matter most to them. The solution has a significantly broader footprint in the major industries and regions, mirroring the variety of operational requirements and use cases for asset-intensive enterprises around the globe. Click here for product information : https://qksgroup.com/sparkplus?market-id=93&product-id=4557&market-name=asset-performance-management&product-name=ams-suite. Industries Covered: • Oil & Gas: Emphasis on preventing catastrophic equipment failures in areas like refineries and ensuring safe, continuous production in high-risk environments. • Utilities (Energy): Focus on grid reliability and power generation uptime, with APM helping to reduce outages and manage aging transmission infrastructure. • Renewable Technologies (Wind, Battery Storage): They require an APM solution for maximum turbine uptime and battery performance, providing application in monitoring all these distributed assets and the ability to optimize maintenance of new energy technologies. • Manufacturing: Requirement for continuous operation and efficiency, converging OT/IT data to drive predictive maintenance of plant-floor infrastructure in critical equipment to prevent halting assembly lines. • Mining: Rough-and-tough conditions in the field require working machines and a secure workforce, APM helps manage the mining of heavy machinery health to avoid unnecessary surprise repairs in the field. • Public Sector/Infrastructure: Concerned with the need to increase dependability of infrastructure, such as transportation or utilities with budget and compliance pressure - using APM to improve life of assets and safety in providing public services. Regions covered: • North America: Early uptake among large enterprises in aging-infrastructure industries, including strong considerations for using advanced analytics at scale to extend asset life and minimize downtime. • Europe: Maturated markets with growing demands on sustainability and regulatory compliance, APM operations here often target increased reliability alongside strict safety and emissions targets. • Asia-Pacific (APAC): Fast moving region with continued industrial build-out and digital transformation as many organizations skip generations of APM solutions and jump straight to IoT-enabled APM to keep pace with rapidly expanding asset bases. • Middle East & Africa (MEA): Developing demand amidst industrial modernisation - rising adoption of APM, especially by energy and utility industries, to create high uptime under severe circumstances while keeping maintenance costs low. • Latin America: Early-stage adopters with a heavy focus on APM solutions that can offer low cost of ownership, sectors such as mining and oil in particular are looking to APM for better asset reliability through real-time intelligence at remote operations and to help drive control over lifecycle costs. This worldwide and cross-sector coverage means that SPARK Plus™ provides opinions not just for global CIOs but also for regional heads of operations who are looking for localised intelligence. A user can seamlessly drill down to find, for instance, which APM suppliers are dominating the utilities sector in North America compared with those leading in the manufacturing space of Asia Pacific – another granular slice not provided by static one-size-fits-all reports. With regional and industry SPARK Matrix views, SPARK Plus helps decision-makers make genuinely context-informed decisions. They still have global market intelligence at their finger tips, but now that knowledge is processed with local insights for more relevant, confident evaluations. Conclusion: Why SPARK Plus™ Is a Game-Changer for APM Buyers and Vendors There is no need to take a leap of faith between shiny reports and gut feelings when chosing an Asset Performance Management (APM) solution any longer. SPARK Plus™ by QKS Group delivers the all important 360o view - an impartial multiple angle evaluation platform that contains analyst discipline in partnership with user reality. In this manner, it reestablishes faith in the tech assessment procedure. As the QKS group SPARK+ ethos fittingly says, the platform is not about delivering “just another static ranking” but instead “about rebuilding trust by providing decision-makers with what they need to act confidently and vendors an opportunity to be recognised for who they really are”. In the era of APM, this is a way enterprise vendors can help buyers finally make smarter decisions more quickly based on expert market intelligence combined with real-life peer experiences. Not just which logo is at the top of a quadrant, but real performance and fit for their specific requirements. Click here to become a client : https://qksgroup.com/become-client For APM vendors SPARK Plus provides clear separation of capabilities as a benchmark. More innovative providers stand a chance to rise to the top based on good user reviews and have analyst-validated features instead of being completely upstaged by marketing. It pushes vendors to constantly innovate on both their technology and the success they can create through their technology, knowing that potential clients will be able to see all of it. In other words, it's a transparent meritocracy - the only way to climb through the ranks is by actually providing real value. In conclusion, SPARK Plus™ is increasingly seen as a key vehicle for the APM community: one that can get analysts, customers and suppliers on the same page. Whether you are a company in search of the right APM vendor, or an APM Vendor trying to articulate your differentiators, SPARK Plus will deliver benchmarking and community intelligence that compliment your APM journey. It is a testament to the new era of tech advisory where both data and trust matter in decision making. In an industry as critical as Asset Performance Management - one where safety, sustainability and millions of dollars in operational savings are at play - we believe a platform like SPARK Plus that supports better decisions is nothing short of game changing for all parties involved.”

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