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Formula: SQL Conversion Rate = (SQLs ÷ MQLs) × 100 Why it matters: It reflects lead quality and marketing-sales alignment. 3. Pipeline Growth Pipeline growth measures how demand generation contributes to sales opportunities. Why it matters: It shows whether marketing is driving real revenue opportunities, not just leads. 4. Conversion Rates Conversion rates track how leads move through the sales funnel. Key stages include: Visitor to lead Lead to MQL MQL to SQL SQL to customer Why it matters: It identifies bottlenecks and improves funnel performance. 5. Cost Per Lead (CPL) CPL measures how much it costs to generate a lead. Formula: CPL = Campaign Cost ÷ Total Leads Generated Why it matters: It helps evaluate campaign efficiency. 6. Customer Acquisition Cost (CAC) CAC measures the total cost required to acquire a new customer. Formula: CAC = Total Sales and Marketing Cost ÷ Customers Acquired Why it matters: It shows the profitability of your demand generation efforts. 7. 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