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Keeper Security Names Jessica Krowel and Bill Grabner to Lead North American Sector Sales Keeper Security, the leading zero-trust and zero-knowledge identity security platform, announced the appointment of Jessica Krowel as Senior Vice President of North America Sales, Private Sector, and Bill Grabner as Senior Vice President, Public Sector. Both executives will support Tim Strickland, Chief Revenue Officer, as Keeper continues to strengthen and scale its go-to-market leadership. These key talent acquisitions come on the heels of Gartner® recognizing Keeper as the second fastest-growing competitor in its Market Share Analysis: Security Software, Worldwide, 2025 report. New Go-to-Market Leadership Jessica Krowel brings almost 20 years of go-to-market leadership in identity and access management. She spent 14 years at CyberArk, rising through the ranks to Global Vice President of Inside Sales and Chief of Staff to the Go-to-Market (GTM) organization. Most recently, she served as Vice President of Global Sales Development at Delinea. Bill Grabner brings more than two decades of federal and public sector sales leadership. Most recently, he served as Senior Vice President and General Manager at JMA Wireless, with prior leadership roles at Ribbon Communications, Cisco and BroadSoft. ABM Insights: Optimove Announced the Introduction of the New OptiGenie Krowel and Grabner will support and scale Keeper’s GTM teams across key regions to address demand across: Midmarket organizations Large-scale enterprises Federal organizations Accelerating Keeper’s Growth Last year, Keeper grew its revenue 53.4% in 2025, more than three times the security software market’s overall average of 15.5%, ranking second only to Google in Gartner’s analysis. The $111 billion worldwide security software market grew steadily last year, and Gartner attributed the top performers’ growth in part to platform consolidation and organizations replacing fragmented point solutions with unified platforms. “The cybersecurity market is seeing an unprecedented inflection point with the advent and widespread adoption of AI technologies,” said Tim Strickland, Chief Revenue Officer of Keeper Security. “With Jessica and Bill onboard, Keeper is poised to continue accelerating its rocketing growth as organizations seek identity security solutions that harness the power of AI to protect against existing human risks and emerging agentic AI threats.” Read More: https://theabm.info/keeper-security-names-jessica-krowel-and-bill-grabner-to-lead-north-american-sector-sales

Digital Marketing Analytics Market: Trends, Insights, and Competitive Landscape The Digital Marketing Analytics market is evolving rapidly as organizations increasingly rely on data-driven insights to improve customer engagement, optimize marketing investments, and accelerate business growth. With the proliferation of digital channels, changing consumer behaviors, and growing volumes of customer data, businesses are moving beyond traditional reporting toward advanced analytics platforms that deliver predictive and actionable intelligence. Click here for more information : https://qksgroup.com/market-research/spark-matrix-digital-marketing-analytics-q3-2025-9553 QKS Group's Digital Marketing Analytics market research provides a comprehensive analysis of the global market, covering emerging technology trends, market dynamics, competitive developments, and the future market outlook. 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Why Digital Marketing Analytics Matters for Enterprises As marketing investments become more complex, enterprises need accurate and timely intelligence to determine which channels, campaigns, and customer interactions are generating measurable value. Digital marketing analytics solutions help organizations monitor campaign performance, understand customer behavior, measure conversions, and optimize marketing spend. Advanced platforms can also support customer journey analytics, marketing attribution, audience segmentation, predictive modeling, personalization, and experimentation. These capabilities allow marketing teams to make informed decisions while improving customer experiences and operational efficiency. According to Analyst at QKS Group, “Digital Marketing Analytics is no longer a back-office reporting function rather it has become the core intelligence layer that powers customer-centric growth.” Click here for analyst briefing : https://qksgroup.com/analyst-briefing?analystId=62&reportId=9553 The shift toward real-time decision-making means organizations increasingly need analytics platforms capable of connecting data, intelligence, and action. Vendors that combine comprehensive data integration with AI-driven insights and workflow integration are well positioned to address these evolving requirements. QKS Group SPARK Matrix™: Digital Marketing Analytics QKS Group's research includes a detailed competitive analysis and vendor evaluation using its proprietary SPARK Matrix™. The framework evaluates leading Digital Marketing Analytics vendors based on their technology capabilities, competitive differentiation, and market impact. The SPARK Matrix™: Digital Marketing Analytics provides enterprises with an objective framework for comparing technology providers and understanding the competitive landscape. It helps decision-makers identify vendors that align with their marketing analytics requirements while providing technology providers with insights into their competitive positioning. The vendors analyzed in the Digital Marketing Analytics SPARK Matrix include: Adobe, Amplitude, Contentsquare, Funnel, Google, IBM, Medallia, Mixpanel, Optimove, Piano, Piwik PRO, SAP, SAS, Salesforce, Supermetrics, Zoho. Future Outlook of the Digital Marketing Analytics Market The future of the Digital Marketing Analytics market will increasingly be shaped by AI-powered decisioning, real-time analytics, unified customer data, predictive intelligence, and automated optimization. As organizations seek to personalize customer experiences while maximizing marketing ROI, analytics platforms will become increasingly embedded within broader marketing and customer experience ecosystems. QKS Group's Digital Marketing Analytics market research provides technology vendors and enterprises with valuable insights into these evolving market dynamics, emerging technologies, competitive positioning, and future opportunities. Conclusion Digital Marketing Analytics is becoming a critical component of modern customer-centric growth strategies. Organizations that effectively combine data, AI, predictive analytics, and real-time decision-making can gain deeper customer insights and improve marketing effectiveness. 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