Explore the technical intricacies of server-side ad insertion (SSAI) in this deep dive from Workflow Labs. Learn how SSAI improves ad delivery in streaming environments, enhances user experience, and optimizes monetization strategies. This post covers key concepts, the architecture behind SSAI, its benefits, challenges, and real-world applications for modern video platforms. https://workflowlabs.com/exploring-server-side-ad-insertion-a-technical-deep-dive/