Behind the Scenes: Understanding the Role of a Radio Media Planner A key aspect of a radio media planner's role is audience targeting. They use demographic, psychographic, and geographic data to identify the most relevant and responsive audience segments for their clients' products or services. By pinpointing the preferences and behaviors of Toronto's diverse population, radio media planners can tailor messaging and placement to effectively reach and engage target audiences. Visit Site: https://sites.google.com/view/canada-radio-media/blog/behind-the-scenes-understanding-the-role-of-a-radio-media-planner