The Trade Desk Launches Kokai Zuma, the Latest Release of Kokai
The Trade Desk, a leading global advertising technology company, introduced Kokai Zuma, the latest release of its Kokai platform.
Introduced in 2023, Kokai is The Trade Desk's platform for planning, buying, and measuring advertising across the open internet. The Zuma release makes Kokai easier to navigate, learn, and use by bringing together new agentic AI capabilities and a simplified measurement framework.
As advertising becomes increasingly fragmented across channels, formats, and devices, media buyers face greater complexity in managing campaigns and understanding what drives performance.
Zuma is designed to reduce that friction by helping traders find what they need faster, make changes with greater confidence, and spend less time managing workflows so they can focus on optimizing campaigns and improving results.
The update also builds on the AI forecasting engine that has been at the heart of Kokai.
Upgraded AI and Forecasting Infrastructure
While the redesigned interface is the most visible change, The Trade Desk has also invested heavily in upgrading Kokai's forecasting engine and underlying AI infrastructure.
The technology is designed to:
Predict available advertising inventory.
Model campaign outcomes.
Power Koa's agentic capabilities in real time.
Improve campaign optimization and performance.
Initial results from Zuma's improved modeling and forecasting capabilities have shown an average 32% improvement in CPA performance.
These backend investments are designed to enable workflow and campaign improvements while establishing the platform's AI infrastructure as a foundation for future client experiences.
“Kokai changed the way digital media is bought and sold programmatically, and Zuma builds on that foundation, making our platform faster, simpler and smarter,” said Jeff Green, founder and CEO of The Trade Desk. “AI is helping our customers move faster than ever, while making measurement more intuitive and actionable. We've listened closely to our users about what they need to navigate an increasingly fragmented digital media ecosystem, and Zuma brings those learnings into Kokai. We're continuing to build the platform that advertisers deserve – one that removes friction from the work, puts agentic AI to practical use and gives them a clearer view of the outcomes their media dollars are driving.”
Read More: https://theabm.info/the-trade-desk-launches-kokai-zuma-the-latest-release-of-kokai
The Trade Desk, a leading global advertising technology company, introduced Kokai Zuma, the latest release of its Kokai platform.
Introduced in 2023, Kokai is The Trade Desk's platform for planning, buying, and measuring advertising across the open internet. The Zuma release makes Kokai easier to navigate, learn, and use by bringing together new agentic AI capabilities and a simplified measurement framework.
As advertising becomes increasingly fragmented across channels, formats, and devices, media buyers face greater complexity in managing campaigns and understanding what drives performance.
Zuma is designed to reduce that friction by helping traders find what they need faster, make changes with greater confidence, and spend less time managing workflows so they can focus on optimizing campaigns and improving results.
The update also builds on the AI forecasting engine that has been at the heart of Kokai.
Upgraded AI and Forecasting Infrastructure
While the redesigned interface is the most visible change, The Trade Desk has also invested heavily in upgrading Kokai's forecasting engine and underlying AI infrastructure.
The technology is designed to:
Predict available advertising inventory.
Model campaign outcomes.
Power Koa's agentic capabilities in real time.
Improve campaign optimization and performance.
Initial results from Zuma's improved modeling and forecasting capabilities have shown an average 32% improvement in CPA performance.
These backend investments are designed to enable workflow and campaign improvements while establishing the platform's AI infrastructure as a foundation for future client experiences.
“Kokai changed the way digital media is bought and sold programmatically, and Zuma builds on that foundation, making our platform faster, simpler and smarter,” said Jeff Green, founder and CEO of The Trade Desk. “AI is helping our customers move faster than ever, while making measurement more intuitive and actionable. We've listened closely to our users about what they need to navigate an increasingly fragmented digital media ecosystem, and Zuma brings those learnings into Kokai. We're continuing to build the platform that advertisers deserve – one that removes friction from the work, puts agentic AI to practical use and gives them a clearer view of the outcomes their media dollars are driving.”
Read More: https://theabm.info/the-trade-desk-launches-kokai-zuma-the-latest-release-of-kokai
The Trade Desk Launches Kokai Zuma, the Latest Release of Kokai
The Trade Desk, a leading global advertising technology company, introduced Kokai Zuma, the latest release of its Kokai platform.
Introduced in 2023, Kokai is The Trade Desk's platform for planning, buying, and measuring advertising across the open internet. The Zuma release makes Kokai easier to navigate, learn, and use by bringing together new agentic AI capabilities and a simplified measurement framework.
As advertising becomes increasingly fragmented across channels, formats, and devices, media buyers face greater complexity in managing campaigns and understanding what drives performance.
Zuma is designed to reduce that friction by helping traders find what they need faster, make changes with greater confidence, and spend less time managing workflows so they can focus on optimizing campaigns and improving results.
The update also builds on the AI forecasting engine that has been at the heart of Kokai.
Upgraded AI and Forecasting Infrastructure
While the redesigned interface is the most visible change, The Trade Desk has also invested heavily in upgrading Kokai's forecasting engine and underlying AI infrastructure.
The technology is designed to:
Predict available advertising inventory.
Model campaign outcomes.
Power Koa's agentic capabilities in real time.
Improve campaign optimization and performance.
Initial results from Zuma's improved modeling and forecasting capabilities have shown an average 32% improvement in CPA performance.
These backend investments are designed to enable workflow and campaign improvements while establishing the platform's AI infrastructure as a foundation for future client experiences.
“Kokai changed the way digital media is bought and sold programmatically, and Zuma builds on that foundation, making our platform faster, simpler and smarter,” said Jeff Green, founder and CEO of The Trade Desk. “AI is helping our customers move faster than ever, while making measurement more intuitive and actionable. We've listened closely to our users about what they need to navigate an increasingly fragmented digital media ecosystem, and Zuma brings those learnings into Kokai. We're continuing to build the platform that advertisers deserve – one that removes friction from the work, puts agentic AI to practical use and gives them a clearer view of the outcomes their media dollars are driving.”
Read More: https://theabm.info/the-trade-desk-launches-kokai-zuma-the-latest-release-of-kokai
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