Wunderkind, Cordial Partner to Integrate Autonomous Marketing and Cross-Channel Customer Engagement
Wunderkind recently announced a collaboration with Cordial to enable marketers to recognize more of their website visitors, activate high-intent behavioral signals, and autonomously trigger personalized experiences across email, text, and other channels, all through the Cordial platform.
By combining Wunderkind’s proprietary identity graph and artificial intelligence (AI)-powered decisioning for unknown traffic with Cordial’s orchestration and AI predictive models, brands can expand audience reach while continuing to manage campaigns within the workflows their teams already use, according to officials from both companies.
Additionally, brands can recognize more visitors and expand reach by identifying previously anonymous shoppers across sessions and devices, transforming them into addressable customer profiles.
How the Integration Turns Anonymous Website Traffic Into Revenue
John Bates, CPO at Wunderkind, opined that most brands lose the majority of their website traffic to anonymity before they ever have the opportunity to engage, and lack the flexibility to immediately engage a customer based on their intent, ”
“Our integration with Cordial changes that. Wunderkind recognizes more shoppers, and through our context layer and AI decisioning, then recommends who to reach, what type of message to deliver, and when,” said Bates in a statement. “From there, Cordial’s AI predictive models decide how to branch journeys and further personalize experiences across channels. Together, we’re helping brands unlock more value from the platforms they already rely on.”
8x Triggered Revenue: The Business Impact and Platform Benefits
Brands using Wunderkind’s identity framework have seen up to 8x higher triggered revenue, while Wunderkind’s Autonomous Marketing Platform drives more than $5 billion in attributable sales annually across its client base.
Read More: https://theabm.info/wunderkind-cordial-partner-to-integrate-autonomous-marketing-and-cross-channel-customer-engagement
Wunderkind recently announced a collaboration with Cordial to enable marketers to recognize more of their website visitors, activate high-intent behavioral signals, and autonomously trigger personalized experiences across email, text, and other channels, all through the Cordial platform.
By combining Wunderkind’s proprietary identity graph and artificial intelligence (AI)-powered decisioning for unknown traffic with Cordial’s orchestration and AI predictive models, brands can expand audience reach while continuing to manage campaigns within the workflows their teams already use, according to officials from both companies.
Additionally, brands can recognize more visitors and expand reach by identifying previously anonymous shoppers across sessions and devices, transforming them into addressable customer profiles.
How the Integration Turns Anonymous Website Traffic Into Revenue
John Bates, CPO at Wunderkind, opined that most brands lose the majority of their website traffic to anonymity before they ever have the opportunity to engage, and lack the flexibility to immediately engage a customer based on their intent, ”
“Our integration with Cordial changes that. Wunderkind recognizes more shoppers, and through our context layer and AI decisioning, then recommends who to reach, what type of message to deliver, and when,” said Bates in a statement. “From there, Cordial’s AI predictive models decide how to branch journeys and further personalize experiences across channels. Together, we’re helping brands unlock more value from the platforms they already rely on.”
8x Triggered Revenue: The Business Impact and Platform Benefits
Brands using Wunderkind’s identity framework have seen up to 8x higher triggered revenue, while Wunderkind’s Autonomous Marketing Platform drives more than $5 billion in attributable sales annually across its client base.
Read More: https://theabm.info/wunderkind-cordial-partner-to-integrate-autonomous-marketing-and-cross-channel-customer-engagement
Wunderkind, Cordial Partner to Integrate Autonomous Marketing and Cross-Channel Customer Engagement
Wunderkind recently announced a collaboration with Cordial to enable marketers to recognize more of their website visitors, activate high-intent behavioral signals, and autonomously trigger personalized experiences across email, text, and other channels, all through the Cordial platform.
By combining Wunderkind’s proprietary identity graph and artificial intelligence (AI)-powered decisioning for unknown traffic with Cordial’s orchestration and AI predictive models, brands can expand audience reach while continuing to manage campaigns within the workflows their teams already use, according to officials from both companies.
Additionally, brands can recognize more visitors and expand reach by identifying previously anonymous shoppers across sessions and devices, transforming them into addressable customer profiles.
How the Integration Turns Anonymous Website Traffic Into Revenue
John Bates, CPO at Wunderkind, opined that most brands lose the majority of their website traffic to anonymity before they ever have the opportunity to engage, and lack the flexibility to immediately engage a customer based on their intent, ”
“Our integration with Cordial changes that. Wunderkind recognizes more shoppers, and through our context layer and AI decisioning, then recommends who to reach, what type of message to deliver, and when,” said Bates in a statement. “From there, Cordial’s AI predictive models decide how to branch journeys and further personalize experiences across channels. Together, we’re helping brands unlock more value from the platforms they already rely on.”
8x Triggered Revenue: The Business Impact and Platform Benefits
Brands using Wunderkind’s identity framework have seen up to 8x higher triggered revenue, while Wunderkind’s Autonomous Marketing Platform drives more than $5 billion in attributable sales annually across its client base.
Read More: https://theabm.info/wunderkind-cordial-partner-to-integrate-autonomous-marketing-and-cross-channel-customer-engagement
0 Comments
0 Shares