Screens and banners aren't wrong, they're just no longer enough on their own to make a booth memorable at a show as crowded as CES. Every exhibitor has access to the same display technology, which means a wall of monitors or an oversized backlit sign now reads as the baseline, not the differentiator. If you're planning your presence and wondering what actually makes people stop, here are ideas that go beyond the default playbook, along with why each one works. Design for What People Do, Not Just What They See