Neon Growth, MagBak and Marpipe Launch Google Shopping Image Ads
MagBak, Neon Growth, and Marpipe launched what the partners believe to be the first enhanced image ads on Google Shopping listings in 2026.
The pilot, conducted from June 25 to July 12, 2026, demonstrated a 47% increase in purchase return on ad spend (ROAS), a 41% rise in conversion rate, a 19% improvement in click-through rate, and a 9% reduction in cost per click compared to a pre-launch control period.
MagBak, an engineering-led accessories brand known for magnetic phone cases and mounts, partnered with Neon Growth, its full-service growth agency to launch this test.
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Marpipe, the catalog creative technology platform trusted by 7,000+ marketers, powered the creative enrichment, transforming raw product feeds into branded, offer-embedded ad images across the catalog for the first time on Google Shopping. Neon Growth was the first partner to leverage this technology in a live campaign. Neon designed the campaign, managed media execution, and measured performance.
Ackah Blay, Director, Paid Search & Shopping, Neon Growth, said, “Paid search teams have historically had very few creative levers inside Google Shopping. This changed that. Marpipe let us bring an offer and brand message directly into the product image, while Neon structured the feed deployment, media execution, and measurement. The result was not merely more traffic. It was more qualified traffic, stronger conversion, and significantly better revenue efficiency. That combination of creative and media makes this a scalable new Shopping playbook rather than a one-time performance spike.”
Read More:
https://theabm.info/neon-growth-magbak-and-marpipe-launch-google-shopping-image-ads Neon Growth, MagBak and Marpipe Launch Google Shopping Image Ads
MagBak, Neon Growth, and Marpipe launched what the partners believe to be the first enhanced image ads on Google Shopping listings in 2026.
The pilot, conducted from June 25 to July 12, 2026, demonstrated a 47% increase in purchase return on ad spend (ROAS), a 41% rise in conversion rate, a 19% improvement in click-through rate, and a 9% reduction in cost per click compared to a pre-launch control period.
MagBak, an engineering-led accessories brand known for magnetic phone cases and mounts, partnered with Neon Growth, its full-service growth agency to launch this test.
ABM Insights: Clari + Salesloft Partners with allGood to Extend AI Across the Full Revenue Funnel
Marpipe, the catalog creative technology platform trusted by 7,000+ marketers, powered the creative enrichment, transforming raw product feeds into branded, offer-embedded ad images across the catalog for the first time on Google Shopping. Neon Growth was the first partner to leverage this technology in a live campaign. Neon designed the campaign, managed media execution, and measured performance.
Ackah Blay, Director, Paid Search & Shopping, Neon Growth, said, “Paid search teams have historically had very few creative levers inside Google Shopping. This changed that. Marpipe let us bring an offer and brand message directly into the product image, while Neon structured the feed deployment, media execution, and measurement. The result was not merely more traffic. It was more qualified traffic, stronger conversion, and significantly better revenue efficiency. That combination of creative and media makes this a scalable new Shopping playbook rather than a one-time performance spike.”
Read More: https://theabm.info/neon-growth-magbak-and-marpipe-launch-google-shopping-image-ads
